Margarita Louca is a video-maker, but there's a little more to it than that.
As well as coming up with concepts for her productions; she art-directs, directs and works on post be that editing, grading or all of the above. Clearly defining Margarita Louca - and equally the work she produces is not a straight forward task. "I'm one of those people that gets labelled as different things. I think it's because I'm more interested in collaborating with people, than the medium that I work in necessarily".
The first video I saw by Margarita was 'Wymmin's Final' featuring a heady mix of desserts, jewellery and ill-feeling. Which is difficult to define - to the extent that you should just watch it. (see below)
Immediately transpose this with the music promo she produced for indie-ers 'Sky Larkin' and their track 'Still Windmills' and you'll understand that Margarita's work can go to very different places visually, not to mention the languid pace and subtle use of colour grading. On working with Sky Larkin - "they were really great about trusting me to do something incredibly simple and pared down. I just wanted the sentiment of the video to work with the lyrics, without it being cheap or throwaway".
As for future work, there's some interesting pieces on the way. First-up an audio-visual colloboration with Laura-Mary Carter of duo 'Blood Red Shoes' in the works. As well as finshing off some proposals for a few joint projects with different photographers, artists and musicians. "Basically FUN, more FUN please".
Visit Margarita's website and more of her videos can be watched on her Vimeo page.
Review by: Joel Somerfield | Twitter
